by Virginia Anziano | Dec 16, 2022 | OTT / VOD
The new low-priced ad-supported tier launched by Netflix last November has failed to come up to the viewership targets expected for the first stage, as a consequence of which the company has decided to allow advertisers to apply for reimbursement of the money paid for...
Latin America:
Lower-priced ad-supported Netflix plan to launch in Mexico and Brazil in addition to USA
by Gustavo Hernández | Oct 13, 2022 | OTT / VOD
Netflix has announced that its new lower-cost ad-supported plan is to roll out in November. In addition to the United States, there are other eleven countries where the new tier will be initially launched, including only two Latin American territories: Mexico...
Global:
Disney+ ad-supported tier to launch on December 8 in USA
by Hernán Amaya | Aug 10, 2022 | OTT / VOD
As announced by The Walt Disney Company on August 10, streaming platform Disney+ will launch its much-anticipated ad-supported plan, which will be called Disney+ Basic, on December 8 in the US market. The company had anticipated that the new offering would expand...
Global:
Netflix to partner with Microsoft to launch new lower-priced ad-supported plan
by Virginia Anziano | Jul 13, 2022 | OTT / VOD
On July 13, Netflix and Microsoft announced an agreement of key importance for the launch of the streaming giant’s new lower-priced ad-supported plan. According to information released by the OTT, Microsoft has become its global advertising technology and sales...
Mexico:
Blim TV to launch free version in 2021
by Gustavo Hernández | Oct 15, 2020 | OTT / VOD
Blim TV, Mexican media company Televisa’s streaming service, will launch a free version in 2021. The news was released by the platform’s CEO, Luis Arvizu, at Televisa 2021 Upfront event, which was held on October 14. In this way, Blim TV will combine an SVOD service...