by Hernán Amaya | Oct 16, 2024 | Mas noticias 2 inglés, OTT / VOD
At UnBoxed 2024, an event organized by Amazon’s advertising division Amazon Ads, the e-commerce giant announced on October 15 that it would expand the geographic reach of the ad-supported version of its streaming service Amazon Prime Video. The ad-based tier is to be...
Chile:
NBCUniversal activates Universal+ ad-supported version and launches it in partnership with VTR
by Hernán Amaya | Mar 4, 2024 | OTT / VOD
Premium channel package Universal+ variant as a streaming platform has just added an ad-supported version. The new option, which was activated by NBCUniversal on March 1, is available only through Chilean operator VTR for the time being. All the company’s Pay TV...
Latin America:
Tubi to expand into new markets in Latin America
by Hernán Amaya | Nov 30, 2023 | OTT / VOD
Tubi, a free ad-supported streaming platform (AVOD) owned by U.S. Fox Corporation, has announced its plan to further its international expansion, which includes entering new territories in Latin America. The OTT is currently operating in the following Latin American...
Global:
YouTube to introduce unskippable 30-second ads
by Gustavo Hernández | May 18, 2023 | OTT / VOD
On May 17, YouTube (Google) announced some innovations in connection with advertising. The video platform will soon introduce 30-second ads in its traditional free service but will not include them in its paid option. It will not be possible for users to skip the ads....
Global:
Netflix falls short of ad-supported tier initial viewership targets and lets advertisers take money back
by Virginia Anziano | Dec 16, 2022 | OTT / VOD
The new low-priced ad-supported tier launched by Netflix last November has failed to come up to the viewership targets expected for the first stage, as a consequence of which the company has decided to allow advertisers to apply for reimbursement of the money paid for...