Stephanie Meyer, Hustler Executive Vice President Broadcasting Worldwide, is interviewed by TAVI Latam about the launching of first Hustler FAST (Free Ad-Supported Streaming Television) channel.
>>
Highlights from The Interview:
-We are launching Hustler Lifestyle, a nudity-free lifestyle channel that aligns with FAST guidelines and is suitable for non-encrypted viewing.
-The decline in cable and satellite adult subscriptions due to cord-cutting means many consumers are turning to websites for adult content; however, many of these viewers would prefer to access adult content via their TV sets, from the same provider they get mainstream content from.
-By partnering with Hustler, smart TV manufacturers and all the platforms that introduce FAST channels, can benefit from increased revenue, audience growth, enhanced engagement, and a clear point of differentiation in the competitive streaming landscape.
-If we can be introduced behind a parental control, we can show a little more than being in an open non encrypted environment.
-Hopefully, we can reach the whole world with our FAST channel.
-Claxson is our agent in Latin America for our pay channels and VOD. It would be natural to use them for FAST.
-We estimate that it will be launched in the second half of 2025.
>>
Interview:
TAVI Latam:-What trends did you identify in the industry to decide to launch into the FAST market?
Meyer:-With the introduction of PIN codes, the inclusion of adult content on streaming platforms and smart TV sets is becoming an increasingly important topic. To address this, we are launching Hustler Lifestyle, a nudity-free lifestyle channel that aligns with FAST guidelines and is suitable for non-encrypted viewing. This channel will appeal to a broad audience, especially if there’s potential to offer more explicit content once a parental control (PIN) is in place. On the other hand, the decline in cable and satellite adult subscriptions due to cord-cutting means many consumers are turning to websites for adult content. However, many of these viewers would prefer to access adult content via their TV sets, from the same provider they get mainstream content from. Introducing our products on FAST gives a unique selling proposition, appealing to a specific market niche—though, as you may find, it’s not as niche as it might seem. By partnering with Hustler, smart TV manufacturers and all the platforms that introduce FAST channels, can benefit from increased revenue, audience growth, enhanced engagement, and a clear point of differentiation in the competitive streaming landscape.
TAVI Latam:-Will it be a new source of income for Hustler?
Meyer:-Aside from ad revenue, there are numerous additional revenue opportunities. Hustler holds the largest shelf space on cable and satellite in the U.S. and globally, with a vast content library and a well-established brand. We also have 99 retail stores, as Hustler Hollywood and Lovers, across the U.S., which can help promote our services. E-commerce is another major revenue stream— subscribers could benefit from buying accessories, lingerie, and swimwear through our channel.
TAVI Latam:-What will be the programming of this new channel?
Meyer:-We will comply with the regulations on FAST. If we can be introduced behind a parental control, we can show a little more than being in an open non encrypted environment.
TAVI Latam:-Will the channel be available for FAST platforms such as Pluto TV, Samsung TV Plus and LG Channels?
Meyer:-That is the plan.
TAVI Latam:-Are you also going to work with your Pay TV operator partners?
Meyer:-The more eyeballs the better. Cable operators are also looking at introducing FAST channels.
TAVI Latam:-How would the FAST channel be inserted into the Pay TV line-ups?
Meyer:-Our FAST channel can be the teaser to upsell more explicit content on the pay side.
TAVI Latam:-In which regions will it be available?
Meyer:-Hopefully, we can reach the whole world with our FAST channel.
TAVI Latam:-Will Claxson distribute the channel in Latin America?
Meyer:-Claxson is our agent in Latin America for our pay channels and VOD. It would be natural to use them for FAST.
TAVI Latam:-What is the planned release date?
Meyer:-We estimate that it will be launched in the second half of 2025.
