WarnerMedia (AT&T) has set the launch date for its new streaming platform HBO Max in Latin America, as announced by the audiovisual company through a media release and a promotional video. The platform is scheduled to launch in June 2021, which marks its first international expansion after its release in the United States and Puerto Rico in May 2020.
HBO catalog will include content from all WarnerMedia’s brands: HBO, Warner Bros., DC, Looney Tunes, New Line, CNN, TNT, Cartoon Network, TBS, truTV and Adult Swim. In addition, the OTT will offer international and local original productions under the HBO Max Originals brand.
According to information released by WarnerMedia, Pay TV subscribers who have signed up for HBO premium package will get access to HBO Max without any additional charge, whereas those customers who have subscribed to HBO Go service on a stand alone basis will automatically become HBO Max subscribers, since HBO Go platform is to be phased out.
According to WarnerMedia’s press release, “HBO Max will be easily available through a variety of subscription options, and downloadable on a multitude of devices including smartphones, tablets and a wide range of smart entertainment platforms. Subscribers will have access to an entirely new HBO Max app that mirrors the product experience available in the U.S., including new features that will enhance the way they connect with our content.”
The new platform will launch simultaneously in 39 territories in the region, namely Anguilla, Antigua, Argentina, Aruba, B.V.I., Bahamas, Barbados, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Curaçao, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, St. Kitts and Nevis, St. Lucia, St. Vincent, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay and Venezuela.