Michael Bowling has been appointed President of DirecTV Latin America and will report to Melissa Arnoldi, Vrio CEO (Vrio is owned by AT&T and Direct TV Latin America is under its control), as announced by the company through a press release. Bowling will replace De Abelleyra, who will serve as an external consultant and strategic advisor for Vrio and AT&T. Estanislau Bassols will keep his position as President of Sky Brasil.

“Manuel has been a great leader in his ten years with the company. He oversaw significant increases in subscribers, revenues and profits,” said Arnoldi. “We are extremely grateful for Manuel’s tremendous contributions, and we are thrilled that we will continue to benefit from his expertise in the region and in our industry,” she assured.

“Michael has been instrumental to the success of Vrio, and has a firm understanding of our vision,” added Arnoldi. “His vision and passion for our company, our customers and our team members, combined with his technology and media expertise and love of the region make him the right leader to help us take DirecTV Latin America to the next level,” she concluded.