In what is considered a significant market move, Netflix has announced its entry into the live soccer broadcast segment. The streaming platform has acquired the rights to stream in Mexico the major national-team tournaments organized by Concacaf (soccer regulatory entity in Central America, the Caribbean and North America): Concacaf Gold Cup and Concacaf Nations League Finals, including the matches to be played by Mexico’s national team.
Even though this is not the first time Netflix has entered into a broadcast agreement to deliver live soccer, it is the first agreement in the streaming giant’s history that will draw a massive audience. As announced in December 2024, the OTT is the holder of the rights to cover 2027 FIFA Women’s World Cup (beginning in June), as well as 2031 FIFA Women’s World Cup, in the United States and Puerto Rico.
These two Concacaf tournaments will become the first professional sports events with Netflix holding broadcast rights for a specific Latin American territory. Up to now, the OTT’s sports broadcasts that could be viewed in Latin America were the result of a global transmission that reached the entire world. In addition, although the Mexican audience has a passion for international boxing, NFL and MLB, the agreement between Concacaf and Netflix is the second one within the segment to have a significant impact on the Mexican audience because it will include the participation of Mexican sportsmen. The first one was the deal to stream Saúl Canelo Álvarez vs. US Terence Crawford fight.
The deal between Netflix and Concacaf encompasses 2027 and 2029 editions of both tournaments. The next Concacaf Nations League Finals edition (including both semifinals, the third place match and the final) will be played in March 2027, whereas the next Concacaf Gold Cup edition will take place in June 2027.
“At Netflix, we are increasingly investing in live events that connect with our audience’s greatest passions, and football is, without a doubt, the passion that unites us as Mexicans,” said Carolina Leconte, Vice President of Content for Mexico and Latin America Acquisitions at Netflix.”
Concacaf General Secretary Philippe Moggio asserted: “We know that in Mexico, the passion for football is truly unique, and this agreement allows us to bring these competitions closer to millions of fans through a new platform. It also reflects our commitment to delivering high-quality access to tournaments that mean so much to our region”.
