Telecom is deploying an advertising campaign on the media as well as in public places to present its new Pay TV offer: Flow Flex, a service that will be provided only via streaming. It will be available to users of both its mobile phone (postpaid) and fixed Internet services, which are marketed under the brand Personal, and it is possible to sign up for three, seven, fifteen, thirty days or on a monthly basis (Flow Flex subscription).
“It is a 100% flexible experience,” noted the telecommunications company’s spokespeople. “Now all our customers may access entertainment platform Flow by signing up for the period they wish to use it. This alternative allows agile digital access to the content they choose through Flow app,” they explained. Flow Flex is designed to outdo Flow Now, the first streaming Pay TV service launched by the company, which was available only to fixed Internet users.
The possibility of signing up to a Pay TV service for a limited number of days is by no means usual in the Argentine market. The only example that is worth mentioning is Express, which offers daily packs only for premium channels.
Flow Flex users will have access to over 170 digital channels, 121 of which are high definition channels (HD), as well as 17,000 hours of VOD content. They may use up to two devices simultaneously. In addition, it will be possible to sign up to streaming services such as Paramount+, Disney+ and Star+ in a direct way. The prices are listed below:
3 days: ARS 400 (approx. USD 3 at current exchange rate)
7 days: ARS 750 (approx. USD 5.7)
15 days: ARS 1,300 (approx. USD 9.8)
30 days: ARS 2,552 (approx. USD 19.3)
Flow Flex monthly subscription fee: ARS 1,800 (approx. USD 13.6)