In a strategic move, the Walt Disney Company has decided to change the day of the week its streaming platform Disney+ releases its original series worldwide. The day on which the OTT has released its original series since its launch, Friday, will be shifted to Wednesday as from July.

The company based its decision on the success of Loki, which was released on a Wednesday as an exception. “In the wake of the successful launch of Loki on June 9, which has turned it into Disney+ most-watched series premiere, Disney+ original series will be released on Wednesdays,” according to information revealed to TAVI Latam by Disney spokespeople. “As the volume of Disney+ content keeps growing, mid-week releases turn Wednesdays into the new day for Disney+ original series, including animated, fiction and non-fiction ones,” they added. In addition, they have explained to TAVI Latam that the decision does not apply to original movies, which will continue to premiere on Fridays.

The first series to be included in this new chronogram are Monsters at Work (July 7), Turner & Hooch (July 21), Behind The Attraction (July 21), Chip ‘n’ Dale: Park Life (July 28), Turning The Tables with Robin Roberts (July 28), the second batch of The Wonderful World of Mickey Mouse (July 28), the second season of Short Circuit (August 4) and Growing Up Animal (August 18).