On October 2, Mexican Satellite TV operator Sky (Televisa and AT&T) announced the launch of its new product: Sky+ (Sky Más), a subscription-based Pay TV service delivered via OTT including a set-top-box and a streaming player that must be connected to the Internet so that the TV set may receive signal. In addition, the same subscription allows visualization of content on mobile devices. Blue To Go, Sky’s TV Everywhere service, will cease to operate because Sky+ will replace it for the company’s Satellite TV (DTH) subscribers.
This is the second time Sky México has launched a product completely unrelated to its traditional DTH service. In fact, in December 2021 it began to offer Blue To Go Sports, a Pay TV package via OTT including only sports-related content.
Sky+ includes a lineup of Pay TV linear channels and provides easy direct access to the main streaming platforms in the market. It is worth mentioning that the new service launching promotion offers Vix, HBO Max and Star+ memberships at no additional cost as a benefit until December 31.
In order to present the new product, the Mexican operator has launched an intensive advertising campaign featuring Portuguese coach José Mourinho, who has achieved championships for several European soccer teams. The company asserts that Sky+ seeks “to revolutionize the way people watch TV” and that “it personalizes consumption experience and offers state-of-the-art technology.” The new service avails itself of artificial intelligence for content search and recommendations.
The set-top-box that is delivered together with Sky+ uses Android TV as its operating system and allows viewing content in 4K. In addition, the product offers advanced features, which make it possible to pause, to rewind live content, to view previously aired shows and to record linear TV programs.