by Virginia Anziano | Jul 19, 2023 | OTT / VOD
As reported by TAVI Latam some weeks ago, Netflix is implementing a new strategy consisting in the removal of its basic ad-free tier. The move widens the current price gap between the ad-supported plan and the ad-free options. One month ago, the streaming giant ceased...
Brazil:
Netflix to perform first-ever live-streaming of Brazilian content
by Virginia Anziano | Jun 27, 2023 | OTT / VOD
Following its first two live-streaming experiences from the United States to the whole world (March and April 2023), Netflix has announced it will live-stream Brazilian original content for the first time on July 2. In this way, the streaming platform takes a further...
Global:
Netflix phasing out basic ad-free tier
by Virginia Anziano | Jun 26, 2023 | OTT / VOD
As part of its tier strategy, Netflix is phasing out its basic ad-free plan. The streaming platform is already implementing the idea in Canada and the United States. In fact, the aim is to reduce the number of options to just three: the cheapest plan, which is...
Global:
Netflix planning its first-ever live-streamed sporting event
by Andrés Taurian | Jun 13, 2023 | OTT / VOD
The first-ever sporting event to be live-streamed by Netflix will come next fall (Northern hemisphere). According to the Wall Street Journal, the streaming platform is in talks to create a celebrity-driven golf tournament to take place in Las Vegas (USA), which will...
Latin America:
Netflix moves forward in battle against account sharing by implementing measures in Mexico, Brazil, Argentina and Colombia
by Hernán Amaya | May 23, 2023 | OTT / VOD
After undergoing several trial runs and experimental periods in selected countries, Netflix launched the final phase of its global crackdown on shared accounts on May 23. As preannounced one month ago, the streaming giant has started the implementation of its...