On October 18, Netflix announced its decision to temporarily stop charging the additional fee that had been imposed on subscribers who shared their account with other households in Argentina, El Salvador, Guatemala, Honduras and Dominican Republic. The extra charge was imposed by the streaming giant on August 22, 2022.
“In response to customer comments, we have decided to discontinue the ‘add a home’ feature,” said Netflix spokespeople. However, the move by no means implies that the company intends to give up its strategy to combat account sharing. “We will focus on making it easy for users who share an account to transfer their profiles when they start their own memberships and to ensure that all members may be able to manage their devices and to create ‘extra member’ subaccounts in a plain way, if they wish to pay to add relatives or friends,” they explained. On October 17, the OTT launched a profile transfer feature globally, in anticipation of its decision to charge an extra fee for account sharing throughout the world.
It is worth mentioning that the extra fee for account sharing will remain in place in Chile, Costa Rica and Peru, where the measure was imposed in March 2022. In the above mentioned countries, the option is known as ‘extra member’ instead of ‘add a home’.