Sports streaming platform DAZN has widened its global offering by adding one of the most important competitions in the world: the US National Football League (NFL). On February 7, both parties announced they had entered into an agreement under which DAZN will begin to deliver streaming service NFL Game Pass internationally, that is to say outside the US (China is not included in the agreement).
NFL Game Pass is an OTT that broadcasts all the NFL matches live, including the regular season, the playoffs and the Super Bowl. In addition, it offers a linear channel called NFL Network, pre-game shows and it broadcasts the Draft (a meeting at which teams select and hire university players) and the Pro Bowl (the all-star game) live, as well as VOD original content.
The agreement will be in force for ten years, commencing with the 2023 season, which is to start next September. NFL Game Pass will be available as a standalone subscription or as an ad-on to the existing DAZN package. Information about prices has not been disclosed yet.
The press release includes the following: “With access to DAZN’s direct-to-consumer platform – including its powerful data-driven technology, global distribution network and marketing capabilities – the NFL will be able to grow and engage new audiences over the next decade, building on its growing international fan community.”