The Walt Disney Company has officially announced its decision to combat account sharing in its streaming platforms. The announcement was made during the presentation of its latest financial reports this week. The entertainment giant has two OTTs in Latin America: Disney+ and Star+.
Netflix was the first to take action against account sharing. After conducting trials and taking limited measures in certain markets for several years, the company implemented a crackdown policy in most countries earlier this year. When Reuters reported Disney’s decision a few days ago, the news agency added that the first territory where Disney intended to put the measures in place was India.
“We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family. Later this year, we will begin to update our subscriber agreements with additional terms on our sharing policies, and we will roll out tactics to drive monetization sometime in 2024,” noted Disney CEO Bob Iger.
Disney’s top executive added the following: “We already have the technical capability to monitor much of this. And I’m not going to give you a specific number, except to say that it’s significant. In calendar ’24, we’re going to get at this issue. We certainly have established this as a real priority. And we actually think that there’s an opportunity here to help us grow our business.”