WarnerMedia is launching a new block on its Pay TV fiction basic channels. Called Hora H, it will air the first episode of each series premiering on HBO, also owned by WarnerMedia. The new block will be available throughout Latin America as from next January 11 night and the first series will be Beforeigners.
This initiative is a new strategy WarnerMedia has adopted to promote HBO premieres and entice Pay TV basic plan subscribers to sign up to HBO premium package.
The episodes will be broadcast during the first week following their debut on HBO. There will be no advertising breaks and both subtitled and dubbed versions will be available.
Hora H will be aired on TNT, Warner channel, Space, TNT Series and Cinemax. A different day of the week and hour will be set for each channel.