According to information resulting from investigative work conducted by TAVI Latam, Argentine e-commerce leader Mercado Libre is running tests prior to the launch of its own streaming service, which will be called Mercado Play. It is already possible for some users to access the OTT’s pilot version, which is integrated into Mercado Libre platform. It is available both on mobile devices and over the web.
Mercado Play is an ad-supported free service featuring movies, series and kid-focused content. It is intended to be made available in Argentina, Brazil, Mexico, Chile, Colombia, Uruguay, Peru and Ecuador.
Inquired by TAVI Latam, Mercado Libre spokespeople gave the following answer: “At Mercado Libre we work every day to transform the lives of millions of people in Latin America. We seek to accompany and to impel the growth of the region because we know we are much more than an e-commerce platform. For that reason, we are taking the first steps in the world of entertainment by offering audiovisual content and advertising. For the time being, the initial version of the product is available only to a limited number of users. In the next few weeks we will keep you informed on the progress of the project. Our purpose is to keep innovating and to offer solutions aimed at improving people’s lives, creating value and impelling the development of our region.”
Mercado Libre had previously ventured into the streaming segment by creating commercialization alliances with several OTTs. The first one was with HBO in 2020, followed by Disney+, Star+, Lionsgate+ and Paramount+.
In addition to free titles, Mercado Play catalog includes Disney+ content, which is available at no additional cost for level 6 subscribers (a paid subscription level). Mercado Libre has been offering this benefit in some countries for almost two years.