by Hernán Amaya | Nov 11, 2024 | OTT / VOD, Superior derecha primera inglés
Warner Bros. Discovery (WBD) is set to follow suit with the strategy to combat account sharing already implemented by Netflix and Disney+. According to the announcement made by WBD President of Global Streaming and Games JB Perrette when the company reported its third...
Brazil:
Amazon Prime Video to expand ad-supported tier into Brazilian market in 2025
by Hernán Amaya | Oct 16, 2024 | Mas noticias 2 inglés, OTT / VOD
At UnBoxed 2024, an event organized by Amazon’s advertising division Amazon Ads, the e-commerce giant announced on October 15 that it would expand the geographic reach of the ad-supported version of its streaming service Amazon Prime Video. The ad-based tier is to be...
Latin America:
Universal+ special version added to Mercado Play’s free offering
by Hernán Amaya | Jul 18, 2024 | OTT / VOD
Mercado Play, a free streaming platform operated by e-commerce giant Mercado Libre, has added a special version of NBCUniversal’s premium package, Universal+. According to information obtained by TAVI Latam, both companies are conducting tests prior to the execution...
Chile:
NBCUniversal activates Universal+ ad-supported version and launches it in partnership with VTR
by Hernán Amaya | Mar 4, 2024 | OTT / VOD
Premium channel package Universal+ variant as a streaming platform has just added an ad-supported version. The new option, which was activated by NBCUniversal on March 1, is available only through Chilean operator VTR for the time being. All the company’s Pay TV...
Latin America:
HBO Max becomes Max throughout the region
by Hernán Amaya | Feb 27, 2024 | OTT / VOD
As had been scheduled, audiovisual multinational Warner Bros. Discovery (WBD) implemented the transformation of its main streaming platform in Latin America on February 27, when HBO Max became Max throughout Spanish-speaking Latin America, Brazil and the Caribbean. A...