by Hernán Amaya | Dec 5, 2025 | Audiovisual Market in General, Mas noticias 2 inglés
According to an announcement made on December 5, Netflix is to acquire Warner Bros. (WB), the new company that will arise from Warner Bros. Discovery’s (WBD) separation into two units. The transaction, the value of which is USD 82.7 billion (including debt), will make...
Global:
Max rebranding to HBO Max implemented worldwide on July 9
by Matteo Comberti | Jul 9, 2025 | OTT / VOD
Warner Bros. Discovery’s streaming platform Max changed its name back to HBO Max on July 9. Although the news had been announced on May 14, 2025, the simultaneous implementation of the rebranding worldwide was unexpected, given that previous changes of this kind had...
Global:
Warner Bros. Discovery to start crackdown on Max account sharing in 2024
by Hernán Amaya | Nov 11, 2024 | OTT / VOD
Warner Bros. Discovery (WBD) is set to follow suit with the strategy to combat account sharing already implemented by Netflix and Disney+. According to the announcement made by WBD President of Global Streaming and Games JB Perrette when the company reported its third...
Global:
Disney and Warner Bros. Discovery to create a package including Disney+ and Max in USA
by Hernán Amaya | May 8, 2024 | OTT / VOD
On May 8, The Walt Disney Company and Warner Bros. Discovery (WBD) announced they had reached an innovative agreement, by virtue of which both companies were to launch a bundle offering memberships of three streaming services: Disney+ and Hulu, owned by Disney, and...
Latin America:
HBO Max becomes Max throughout the region
by Hernán Amaya | Feb 27, 2024 | OTT / VOD
As had been scheduled, audiovisual multinational Warner Bros. Discovery (WBD) implemented the transformation of its main streaming platform in Latin America on February 27, when HBO Max became Max throughout Spanish-speaking Latin America, Brazil and the Caribbean. A...