Brazil’s Olympic Committee (COB) has announced it will create a streaming platform that will be called Canal Olímpico do Brasil. The service, which will be free, will broadcast contests included in the local calendar for every Olympic discipline (a minimum of one event of each sport every year). Moreover, COB has revealed its intention to acquire rights to broadcast international tournaments.
The new OTT will be launched in December and has been developed in association with TV NSports, a Brazilian company. According to the company’s website, “We are a technology start up whose main purpose is to democratize sports streaming in Brazil.”
The creation of the platform is included in the strategic plan designed for 2021-2024 Olympic cycle. The Committee has undertaken to promote visibility and to strengthen the Olympic movement in Brazil, explained COB President Paulo Wanderley.
The Committee has reported that in the future the OTT’s broadcasts and PPV events may include advertisements.
The platform’s website will be www.canalolimpicodobrasil.com.br and it will be possible to access it through computers, mobile devices and smart TVs. In addition to live events, the service will offer interviews with athletes and special videos related to Olympic sports.