On November 10, Netflix announced its decision to move into the live content segment. The debut will be marked by a show to be performed by US comedian Chris Rock, which will be available worldwide. Although no specific date has been set yet, the special is intended to stream in the early months of 2023.
In this way, Netflix joins the group of streaming platforms that offer live content with a view to enriching their offering and enhancing their competitiveness. All the most important OTTs, such as HBO Max, Paramount+, Apple TV+, Amazon Prime Video, Star+ and Disney+, are already offering this type of content. While on some occasions live shows stream on a global scale, in most cases live streaming of an event is limited to certain regions or countries. The strategy adopted by the company managed by Reed Hastings also includes live streaming of sports events, though no agreements have been closed so far.
The show to be performed by Chris Rock and streamed live by Netflix is a comedy event. In fact, it is a stand-up special. The comedian had previously performed on Netflix, when he released a pre-recorded comedy special entitled Chris Rock: Tamborine in 2018, but the 2023 show will be the first to stream live.