Warner Bros. (WarnerMedia) has announced that all the movies it will release in 2021 in the United States will be put on HBO Max, the company’s subscription streaming service, at the same time as they premiere in theaters. Some weeks ago, the company reported that it would adopt the above mentioned strategy for Wonder Women 1984, which is to debut on December 25.
The main movies to be released in 2021 include the following: Matrix 4, The Suicide Squad, Dune, Godzilla vs. Kong, Space Jam: A New Legacy, The Little Things, Judas and The Black Messiah, Tom & Jerry, Mortal Kombat, The Conjuring: The Devil Made Me Do It, In The Heights, Reminiscence, Malignant and King Richard.
The movies will be accessible on HBO Max for one month without any additional charge. Then, they will be made available on other TVOD (Transactional Video on Demand) streaming platforms.
WarnerMedia Studios CEO Ann Sarnoff has referred to the ploy as a one-year plan. It is not intended to continue in 2022. “We’re living in unprecedented times which call for creative solutions. No one wants films back on the big screen more than we do, but we have to balance this with the reality that most theaters in the U.S. will likely operate at reduced capacity throughout 2021,” she explained.
Warner Bros. has not yet disclosed its international strategy for the release of its movies in 2021. For the time being, HBO Max is available only in the United States and its launch in Latin America is expected for 2021, though no specific date has been set.