by Hernán Amaya | Nov 11, 2020 | OTT / VOD
Roku has launched two new promotions in Latin America, available to people who buy one of its devices In Mexico, Chile, Colombia and Peru, the benefit includes streaming Pay TV service DirecTV Go (AT&T) and HBO premium package for one month free of charge. In...
Latin America:
HBO Go to be sold through Mercado Libre
by Hernán Amaya | Jul 20, 2020 | OTT / VOD
HBO Latin America has announced that HBO Go, its SVOD streaming service, will be sold through e-commerce platform Mercado Libre in Argentina, Mexico and Brazil (in the latter country the spelling is Mercado Livre). The agreement between both companies will make it...
Latin America:
HBO Max plans to expand into the region country by country
by Hernán Amaya | Jul 9, 2020 | OTT / VOD
“We are taking a country-by-country approach for Latin America, a territory that presents a large opportunity for the HBO Max bundle,” WarnerMedia (AT&T) press team revealed to TAVI Latam, when asked about the expansion strategy of the new OTT in the...
Latin America:
HBO strategy: to release new series first on HBO Go
by Hernán Amaya | Jun 17, 2020 | Content
Premium network HBO is using a peculiar strategy for the launch of some of its new series in Latin America, which consists in prioritizing its streaming platform HBO Go. Productions are first released on HBO Go and it is only a few days later that the episodes begin...
Global:
WarnerMedia launches its new streaming platform HBO Max
by Virginia Anziano | May 27, 2020 | OTT / VOD
As had been previously announced, WarnerMedia, the production company owned by AT&T, launched its new OTT service called HBO Max on April 27. For the time being, it is available only in the United States and Puerto Rico. It is likely to expand into Latin American...