by Hernán Amaya | Jul 9, 2020 | OTT / VOD
“We are taking a country-by-country approach for Latin America, a territory that presents a large opportunity for the HBO Max bundle,” WarnerMedia (AT&T) press team revealed to TAVI Latam, when asked about the expansion strategy of the new OTT in the...
Latin America:
HBO strategy: to release new series first on HBO Go
by Hernán Amaya | Jun 17, 2020 | Content
Premium network HBO is using a peculiar strategy for the launch of some of its new series in Latin America, which consists in prioritizing its streaming platform HBO Go. Productions are first released on HBO Go and it is only a few days later that the episodes begin...
Global:
WarnerMedia launches its new streaming platform HBO Max
by Virginia Anziano | May 27, 2020 | OTT / VOD
As had been previously announced, WarnerMedia, the production company owned by AT&T, launched its new OTT service called HBO Max on April 27. For the time being, it is available only in the United States and Puerto Rico. It is likely to expand into Latin American...
Brazil:
WarnerMedia becomes HBO Brasil’s sole owner following the acquisition of Ole Communications’ minority stake
by Hernán Amaya | May 5, 2020 | Audiovisual Market in General
WarnerMedia has announced that it has acquired Ole Communications’ minority stake in HBO Brasil Partners. Thus, WarnerMedia has become the sole owner. Last October the production company owned by AT&T agreed to acquire Ole Communications’ minority stake in HBO Ole...
Mexico:
IFT considers imposing penalties on Pay TV channels for exceeding advertising time limit
by Virginia Anziano | Mar 12, 2020 | Pay TV
The Mexican Federal Telecommunications Institute (IFT) has confirmed that Mexican Pay TV channels are exceeding the advertising time limit, which is six minutes per hour. Therefore, the regulatory authority might impose a penalty, which may range from a mere...