by Hernán Amaya | Nov 11, 2024 | OTT / VOD
Warner Bros. Discovery (WBD) is set to follow suit with the strategy to combat account sharing already implemented by Netflix and Disney+. According to the announcement made by WBD President of Global Streaming and Games JB Perrette when the company reported its third...
Brazil:
Amazon Prime Video to expand ad-supported tier into Brazilian market in 2025
by Hernán Amaya | Oct 16, 2024 | OTT / VOD
At UnBoxed 2024, an event organized by Amazon’s advertising division Amazon Ads, the e-commerce giant announced on October 15 that it would expand the geographic reach of the ad-supported version of its streaming service Amazon Prime Video. The ad-based tier is to be...
Latin America:
Universal+ special version added to Mercado Play’s free offering
by Hernán Amaya | Jul 18, 2024 | OTT / VOD
Mercado Play, a free streaming platform operated by e-commerce giant Mercado Libre, has added a special version of NBCUniversal’s premium package, Universal+. According to information obtained by TAVI Latam, both companies are conducting tests prior to the execution...