by Hernán Amaya | Sep 19, 2023 | OTT / VOD
On September 18, Netflix and South Korea’s telecommunications company SK Telecom, together with its subsidiary SK Broadband, announced the establishment of a strategic partnership that “will end all disputes” between the two companies, which had been...
Latin America:
Mercado Libre to launch Mercado Play, its own streaming platform
by Hernán Amaya | Jul 25, 2023 | Mas leidas 1 inglés, OTT / VOD
According to information resulting from investigative work conducted by TAVI Latam, Argentine e-commerce leader Mercado Libre is running tests prior to the launch of its own streaming service, which will be called Mercado Play. It is already possible for some users to...
Global:
Netflix moves forward with phasing out of basic ad-free plan
by Virginia Anziano | Jul 19, 2023 | OTT / VOD
As reported by TAVI Latam some weeks ago, Netflix is implementing a new strategy consisting in the removal of its basic ad-free tier. The move widens the current price gap between the ad-supported plan and the ad-free options. One month ago, the streaming giant ceased...
Brazil:
Netflix to perform first-ever live-streaming of Brazilian content
by Virginia Anziano | Jun 27, 2023 | OTT / VOD
Following its first two live-streaming experiences from the United States to the whole world (March and April 2023), Netflix has announced it will live-stream Brazilian original content for the first time on July 2. In this way, the streaming platform takes a further...
Global:
Netflix phasing out basic ad-free tier
by Virginia Anziano | Jun 26, 2023 | OTT / VOD
As part of its tier strategy, Netflix is phasing out its basic ad-free plan. The streaming platform is already implementing the idea in Canada and the United States. In fact, the aim is to reduce the number of options to just three: the cheapest plan, which is...