Mexican telecommunications company Televisa started commercialization of its mobile phone service as a Mobile Virtual Network Operator (MVNO) on June 1, as a result of which it has become a quad play provider. In fact, Televisa’s brand Izzi has been supplying Pay TV, Internet and fixed phone services for years.
The new service is called Izzi Móvil and offers a single unlimited plan. Not only data but also calls and SMS will be unlimited. The monthly price is USD 11.4 and for the time being it is available only to fixed Internet Izzi customers in some areas (Mexico City Metropolitan Area, Aguascalientes, Cancún, Celaya, Chihuahua, Ciudad Juárez, Cuernavaca, Mérida, Mexicali, Monterrey, Playa del Carmen, Querétaro, San Luis Potosí, Tampico, Tijuana, Villahermosa and Zapopan).
Televisa has been using a network called Red Compartida since 2018 to provide a fixed wireless Internet service and will use it to supply the new service too.
Red Compartida is a public-private partnership in which the state provides the 700MHz frequency band while Altán Redes, a Mexican company, deploys the infrastructure required for any telecommunications operator to offer services through the network, which covers 47 Mexican cities and connects over 50% of the country’s inhabitants. Its goal is to reach 92% of the population in the next few years.
It is important to highlight that it is not the first time Televisa has penetrated the mobile phone market, since it co-owned Iusacell with Grupo Salinas (the owner of TV Azteca) between 2012 and 2014.