by Virginia Anziano | Jun 26, 2023 | OTT / VOD
As part of its tier strategy, Netflix is phasing out its basic ad-free plan. The streaming platform is already implementing the idea in Canada and the United States. In fact, the aim is to reduce the number of options to just three: the cheapest plan, which is...
by Virginia Anziano | Apr 12, 2023 | OTT / VOD
At an event held in the United States and streamed worldwide, Warner Bros. Discovery (WBD) unveiled its new streaming platform, called Max. The service will debut first in the United States, on May 23, and then it will expand to Latin America in the northern...
by Virginia Anziano | Dec 16, 2022 | OTT / VOD
The new low-priced ad-supported tier launched by Netflix last November has failed to come up to the viewership targets expected for the first stage, as a consequence of which the company has decided to allow advertisers to apply for reimbursement of the money paid for...
by Hernán Amaya | May 18, 2022 | OTT / VOD
DirecTV, a Pay TV company owned by Grupo Werthein, has adopted in Argentina a strategy it has been implementing in Brazil and Colombia. It has decided to outsource the commercialization of DirecTV Go, its streaming Pay TV service, through local ISPs (Internet Service...
by Virginia Anziano | May 16, 2022 | OTT / VOD
Netflix executives are exploring a new field. According to US website Deadline, the streaming platform plans to add live shows to its content. The information published on the specialized website is that live content in development includes unscripted programs, such...
