by Hernán Amaya | Oct 19, 2021 | OTT / VOD
As part of its promotion strategy, sports and entertainment streaming platform Star+ (Disney) has launched a proposal called Pase Libre (Free Pass), which consists in offering free access during three days next weekend (October 22, 23 and 24). The offer will be...
Global:
Netflix launches free plan in Kenya
by Virginia Anziano | Sep 21, 2021 | OTT / VOD
On September 20 Netflix announced the launch of a free plan in Kenya. It is the first time the streaming platform has offered a completely free plan anywhere in the world. “We hope that many of the people who try our free plan love Netflix so much that over time...
Global:
Google plans to enter AVOD market
by Gustavo Hernández | Sep 20, 2021 | OTT / VOD
According to information published by U.S. website Protocol, Google is planning to launch linear streaming TV channels under the AVOD model, that is to say free ad-supported television. The idea is to include these channels in Google TV, the Android TV-based operating...
Brazil:
Globo testing 8K streaming for the first time during Olympics
by Gustavo Hernández | Aug 5, 2021 | Audiovisual Market in General
For the first time in Brazil, audiovisual behemoth Globo is testing 8K quality broadcasting (Ultra HD) via streaming. The tests are being carried out during the Olympic Games, which are being held now. It is possible to view the tests free by accessing the streaming...
Argentina:
Paramount+ adds Cablevisión as a partner and offers one-year free period
by Virginia Anziano | Aug 2, 2021 | OTT / VOD
Streaming platform Paramount+, owned by ViacomCBS, and telecommunications company Cablevisión (Telecom) have announced an agreement whereby the latter becomes a commercialization, marketing and media partner of the former. As a result of this alliance, subscribers of...